Intro to Practical Service Blueprinting
Learn everything you need to generate actionable insights to improve your current-state experiences in our complete crash course on experience blueprinting!
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Map out key scenarios. Solve end-to-end problems. Facilitate your first service blueprinting session!
You will learn what it takes to organize and run a service blueprinting workshop, synthesize the output and generate actionable work for your organization, and grow your service design skills as a trained service blueprinting facilitator!
In this class, you will:
- Learn what a service blueprint is, what it’s good for!
- Plan out your service blueprinting project
- Learn how to facilitate a blueprinting session
- Learn each step of the blueprinting process
- Understand what to do with the output of your blueprint
Use this class to learn how to do service blueprinting. This class will help jumpstart you towards completing your first real blueprinting project!
You've got the book—now you can take the course
Our online course is the perfect way to take what you've learned in our free book and put it into practice!
Complete Course Outline
The class is packed with content! Each lecture has a full video segment, links and resources, and worksheets!
Course Curriculum
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PreviewWhat is a service blueprint? (2:50)
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StartExample scenarios to blueprint (3:24)
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PreviewThe format of a blueprint (5:05)
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StartSynthesizing the output of your blueprint (1:57)
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StartWhat multiple blueprints get you (1:47)
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StartReal world applications for blueprinting (1:15)
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StartYour assignment and resources (0:56)
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StartPreparing for a blueprinting session (0:39)
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StartScenarios and opportunity spaces (2:46)
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StartWho to invite to your blueprinting session (2:15)
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StartBreaking down your scenario into steps (3:01)
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StartSetting up your blueprinting session (2:12)
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StartWhy not branch our blueprints? (2:11)
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StartYour assignment and resources (0:32)
Get started now!
Testimonials
Blueprinting helped me unpack and showcase an existing process and allow people to visualize the troubles of our users. It helped the business side create a new process.d
—Principal Manager, Business Transformation, Government
Practical Blueprinting gave me the right language to get the buy-in from leadership and stakeholders. The template was easy and allowed us to externalize things that were boxed up institutional knowledge and collectively raise the business acumen for everyone. That was priceless. The blueprint became a conversation piece driving healthy conversations and conflicts that elevated the quality of collaboration.
—Innovation Strategist, Consulting
It’s easy to talk about customer journeys. It is difficult to map them. But using Practical Blueprinting makes it easier.
—Chief Service Officer, Information Technology Consulting
We transformed our entire global talent-acquisition organization strategy using service design that started with a blueprinting session!
—UX Researcher, Technology and Manufacturing
Blueprinting has helped us create rituals to eliminate silos and guarantee that our efforts are client-centered.
—Head of Design, Corp. Development and Digital Transformation
Blueprinting helped me unpack and showcase an existing process and allow people to visualize the troubles of our users. It helped the business side create a new process.
—Principal Manager, Business Transformation, Government
Practical Blueprinting gave me the right language to get the buy-in from leadership and stakeholders. The template was easy and allowed us to externalize things that were boxed up institutional knowledge and collectively raise the business acumen for everyone. That was priceless. The blueprint became a conversation piece driving healthy conversations and conflicts that elevated the quality of collaboration.
—Innovation Strategist, Consulting
It’s easy to talk about customer journeys. It is difficult to map them. But using Practical Blueprinting makes it easier.
—Chief Service Officer, Information Technology Consulting
We transformed our entire global talent-acquisition organization strategy using service design that started with a blueprinting session!
—UX Researcher, Technology and Manufacturing
Blueprinting has helped us create rituals to eliminate silos and guarantee that our efforts are client-centered.
—Head of Design, Corp. Development and Digital Transformation
Loved it!! I thought it was the most practical course I’ve taken. I liked how you walked through the blueprinting process step by step. I feel like I can run a blueprinting process next week!
—Course Taker
The tone, style, and content in the course was really engaging. The process is a big improvement on how we were doing things, particularly because you took it all the way through making the results actionable. Thanks for that!
—Course Taker
The Practical Blueprint helped me enormously to design better interactions with clients of our commercial programs. Thanks to it, we improve satisfaction by more than 150%.
—Head of Sales Excellence, Global Marketing Firm
Practical Blueprinting provided me with a framework which I could use to engage my colleagues and add the right amount of friction to each step by forcing us to consider all the requirements to deliver it.
—Co-Founder & Service Designer, Healthcare Services
Ultimately, blueprinting guided alignment within the department and what new resources were missing for new hires during onboarding.
—Service Designer, Travel Rewards company
It brought teams together, broke down silos, and brought out empathy. It made people realize that there were many things that they did not know, and gave a focus on what to act on.
—Service Designer & Research Manager, Global B2B
Amazing, simply amazing! From just a short course I was able to deep dive into processes within my organization and fully understand the problems throughout the journey, identifying tactical and strategic changes for improvement.
—Digital Transformation Manager, Gov. Services
I am new to service design, and the course was very fluid and simple to understand. I was able to apply the method with an auto manufacturer in a 3-day workshop. The plan and ideation that came out of the effort were phenomenal and appreciated and owned by the CEO.
—Principal Consultant, Consulting
As a lawyer, blueprinting helps me provide better services to my clients, and helps me think about how I create my own services in a frictionless manner.
—Partner, Law Firm
I loved everything about the Practical Blueprinting course. It was well designed, and takes the method of the blueprint and strips away all the formalities to identify issues fast. The heat map effect allows for quick identification of what needs the most attention.
—Event Designer, Self Employed
I really enjoyed this course. It’s not very often that you can get this in-depth look at how to use a methodology and to see it in action.
—Course Taker
Each section was easy and quick to digest, and I appreciate all the tools that you also include in the process of learning!
—Course Taker
This is a super accessible course. You did a great job of explaining simple ways to address complex problems. And using legos for the mock sessions is genius. All around, very fun and educational!
—Course Taker
Your Instructor
Hi! We’re Erik & Megan, and together we're the founders of Practical by Design.
We believe there is a more practical way to tackle complex organizational and systemic challenges we face in the modern world. The future of work will depend on agility, flexibility, and scalable frameworks to help us succeed as complexity grows.
Practical by Design presents a new practical way of working, developed on the job from real-world challenges. We’ve worked hard to distill our practice into an action-oriented learning framework, with courses, templates, coaching, and content to get you working the practical way, fast!
Join thousands from around the globe and across industries in leveraging The Practical Way to transform your practice and catapult your career and your organization into the future of work.
About Megan
With over 15 years of design and leadership experience, Megan practices and leads teams in a rigorous, data and empathy-driven design practice. She is passionate about talent development, and chases her purpose to connect, inspire, ignite, and empower others.
About Erik
Erik is a 24 year veteran of working with technology and design to make new, novel and interesting things. Creative productivity with like-minded people is his obsession; he is driven to engage, entertain, and educate people with works of meaning and merit.
The Practical Service Design blueprinting guide and template made it quick and easy for me to start doing Service Design. Immediately, results were noticeable. The entire team felt more aligned and communication between service users and stakeholders flowed more freely. The Practical Service Design blueprint tied the knowledge we gathered throughout the project to the user interface designs and became a living document everybody on the team would reference to track progress, induct new team members and communicate the end goal.
- V.G., Government Design Strategist
I’ve used blueprints as described by Practical Service Design for the past several months. Their system’s practicality and simplicity cuts through the noise and gets to the desired outcome: A clear understanding of the end-to-end experience.
- S.T, Design and Support, major rideshare company
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Using the PSD blueprinting approach our large financial services organization was able to conceptualize and collaborate on a new service to reduce fraud. The blueprint was our anchor for how we wanted the applicant's experience to be not only safer, but better.
- S.M., Service Designer, top 5 U.S. financial institution