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Intro to Practical Service Blueprinting

Pre-enroll now in our complete course on Practical Service Blueprinting, launching May 30, 2017!

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Save 25% when pre-enrolling! 🎉

If you sign up and pay before May 30th, you get 25% off using coupon code "LETSDOIT" — and when the course launches, the lectures will be unlocked and you will have complete access. Take advantage of the 25% discount while you can before the price goes back up to $149!

Map out key scenarios. Solve end-to-end problems. Facilitate your first service blueprinting session!

You will learn what it takes to organize and run a service blueprinting workshop, synthesize the output and generate actionable work for your organization, and grow your service design skills as a trained service blueprinting facilitator!

In this class, you will:

  • Learn what a service blueprint is, what it’s good for!
  • Plan out your service blueprinting project
  • Learn how to facilitate a blueprinting session
  • Learn each step of the blueprinting process
  • Understand what to do with the output of your blueprint

Use this class to learn how to do service blueprinting. This class will help jumpstart you towards completing your first real blueprinting project!


You've got the ebook—now you can take the course

Our online course is the perfect way to take what you've learned in our free ebooks and put it into practice! (Don't remember seeing these? You can re-download them here...)


Class Curriculum


  Welcome!
Available in days
days after you enroll
  All about the blueprint
Available in days
days after you enroll

Your Instructor


Erik & Megan
Erik & Megan

Hi! We’re Erik & Megan, and together we're the founders of Practical Service Design — www.practicalservicedesign.com. We started this collaboration in order to help educate, motivate, and integrate service design into practical work contexts. We believe strongly in building a community of practice around service design to help advance the industry, and help us all grow as service designers.

Erik is a multidisciplinary designer and developer, having spent over 20 years working with the web and technology in countless environments and contexts, from freelancing, to small businesses, startups, and large corporations

Megan has a broad range of design experience, including brand, identity, visual, user experience, product, and service design. An evangelist of conscious experience design, Megan presents and leads workshops to raise awareness and capacity for design thinking in the community.


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The Practical Service Design blueprinting guide and template made it quick and easy for me to start doing Service Design. Immediately, results were noticeable. The entire team felt more aligned and communication between service users and stakeholders flowed more freely. The Practical Service Design blueprint tied the knowledge we gathered throughout the project to the user interface designs and became a living document everybody on the team would reference to track progress, induct new team members and communicate the end goal.

- V.G., Government Design Strategist

I’ve used blueprints as described by Practical Service Design for the past several months. Their system’s practicality and simplicity cuts through the noise and gets to the desired outcome: A clear understanding of the end-to-end experience.


- S.T, Design and Support, major rideshare company

Complete Course Outline

The class is packed with content! Each lecture has a full video segment, links and resources, and worksheets!


Module 01 - All about the blueprint
  1. Preview Introduction to the Blueprint
  2. What a blueprint gets you
  3. What types of problems it solves
  4. Example scenarios
  5. The blueprint anatomy
  6. A blueprint's output
  7. What multiple blueprints get you
  8. Preview real-world applications
  9. Assignment
Module 02 - Preparing for blueprinting
  1. Preparing your sessions
  2. Scenarios and opportunity spaces
  3. Who to invite to the session
  4. Breaking down a scenario
  5. Branching blueprints
  6. Assignment
Module 03 - How to facilitate blueprinting
  1. Your first session
  2. Running an analog session
  3. Using the blueprinting tools
  4. Assignment

Module 04 - Running your blueprinting session!
  1. Seeing it happen
  2. The simulated session
  3. Assignment
Module 05 - Synthesizing the output
  1. Mining for themes
  2. Tactical fixes and strategic themes
  3. Synthesizing your findings
  4. Synthesis Assignment
Conclusion - From workshop to work
  1. Taking what you've learned
  2. Going further with blueprinting

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Using the PSD blueprinting approach our large financial services organization was able to conceptualize and collaborate on a new service to reduce fraud. The blueprint was our anchor for how we wanted the applicant's experience to be not only safer, but better.

- S.M., Service Designer, top 5 U.S. financial institution

A special message from Erik

Frequently Asked Questions


How is the course structured?
In each module, there are several sections with videos, links and resources, and worksheets. At the end of every module is an assignment to help you put your learning into action.
How much time is needed to complete the course?
Estimate ~2 hours to watch and read the content of the course (video lectures, modules), ~4 hours to complete the worksheets, and if you plan to use this course as a companion to running your first blueprinting session, expect additional time to prep for the session, and ~2 hours for the session itself.
When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How do I get support?
You can email us at hello@practicalservicedesign.com or join the Service Design Slack Community where we'll have a private channel for students in our school as well as access to the broader community for help, support, and questions.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.

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